resume

PROFILE

Creative. Curious. Motivated. Focused. Empathetic. Positive. Progressive. Enthusiastic. Spontaneous. A go-getter and self-starter.

Experienced leading design teams that deliver meaningful scalable solutions. A strategic thinker fostering communication and cohesion between teams and functions through a customer-focused culture of excellence. Fast-moving dynamic environments motivate me. Big complex problems excite me. As a systems-thinker, I drive business impact with purpose through process organization and a user-centric mindset. 

Strengths & Skills: Strategic planning, design strategy, project management, design portfolio planning, process & systems design, thought-leadership, digital transformation, product management, UX/UI design, consumer & commercial CX, spatial concept planning, experience design & curation.

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EXPERIENCE

MASTERCARD - November 2018 – Present | New York, NY

Director, Product Design & Innovation

Head of Corporate Solution’s Product Design team driving CX modernization of Mastercard’s commercial card program.

  • Oversee design systems, global platform feature design, usability testing and content strategy for all product capabilities on the Smart Data UI platform and mobile apps.

  • Amplify the commercial organization’s design leadership as a CXD Guild Board Member influencing the future of design culture at Mastercard.

  • People leader experienced managing a team of managers across various design disciplines, levels and global locations.

Director, Experience Strategy

Lead Corporate Solution’s Customer Experience Design (CXD) organization with a team of teams to deliver end-to-end commercial CX.

  • Defined and launched the first enterprise-wide CX strategy—spanning research, design standards, client enablement, and satisfaction measurement.

  • Transformed CX culture across 9 product teams, introducing client feedback loops, establishing the first CSAT baseline.

  • Modernized UX/UI for a legacy commercial card platform, redesigning high-value B2B journeys to improve usability and adoption.

  • Elevated go-to-market storytelling by setting design and experience standards for commercialization, client demos and sales enablement materials.

  • Oversee experience strategy, research, design systems and content for global commercial web and app product suite.

  • People leader experience managing a team of managers across various design disciplines, levels and global locations.

Director, Product Experience Design

Lead the CXD team to deliver design strategy and solutions for Mastercard’s Checkout Services (MACS) within Consumer Solutions.

  • Manage a team of 13 UX, Content Design, and Experience Researchers across MACS consumer-facing products.

  • Collaborate with product executives to prioritize the Click to Pay (C2P) design portfolio to drive adoption, repeat use, and conversion.

  • Manage the creation and scale of CXD industry standards at EMVCo, representing Mastercard alongside major payment networks.

  • Designed and implemented design operations to scale high-quality UX across regions, achieving 11% increase in conversion.

  • Oversee design excellence for MACS customer enablement and design infrastructures to ensure cross-functional design efficiency.

Manager, Product Experience Design

Design lead for C2P’s embedded checkout strategy, creating web components for greater ease of implementation for customers.

  • Implemented new design QA process, reducing defects in production by 80% while increasing efficiency across design & dev teams.

  • Facilitated the creation of a 3-library design system (C2PX): UI components, content strings, and screen types used in C2P.

  • Founder of Inclusive Design at Mastercard, establishing principles across the CXD Guild and into MACS.

Senior Specialist, Product Experience Design

Designed the MVP of C2P’s user interface across checkout, profile management and issuer provisioning user experiences.

  • Represented Mastercard on EMVCo’s UX/UI Task Force and created SRC UI Guidelines v1.0 for the C2P user experience.

  • Defined pixel-perfect brand requirements for C2P’s design program that became the industry standard, adopted by all networks..

  • Created the first C2P Implementation Guide and UI Library to provide white-glove design service to new customers.

CANDYSPACE - December 2016 - 2018  |  New York, NY

  • Product Designer

    • 2017 MediaPost Digital Out-of-Home Award recipient for Dell Spider-Man activation in Times Square.

PADSQUAD  -  June 2013 - November 2016  |  New York, NY

  • Product Designer and Creative Producer

  • Marketing & Creative Strategist

  • Publisher Development

    • 2014 Smarties Award: Bronze recipient for Macy's Tablet LookBook ad experience

THE MARTIN AGENCY  -  Summer 2012  |  Richmond, VA

  • Community Management Internship

 READER'S DIGEST  -  Summer 2011  |  New York, NY

  • Marketing Department, Digital Creative Services Internship

VIRGINIA TECH PAMPLIN COLLEGE OF BUSINESS  -  PRISM: Pamplin Reinventing Social Media - May 2012 - May 2013 | Virginia Tech, Blacksburg, VA

  • Chief Marketing Officer 

BENNY MARZANOS PIZZA  -  February 2012 - May 2013 | Virginia Tech, Blacksburg, VA

  • Social Media Marketing Manager

FREELANCE UX DESIGN AND BRAND IDENTITY

  • COLORCODE.IO // 2017 - 2018

  • LEAD LAB MEDIA // 2016 - 2019

DESIGN LEADERSHIP

Recognized as the 2017 Pamplin Rising Star: Pamplin’s Rising Star Award was created to recognize a young woman who exemplifies what it means to be a leader, as a student, an alumna, and in her career.

  • EMVCo Secure Remote Commerce UX/UI Working Group, 2019-present

  • Virginia Tech PRISM: UX/UI Board Member, 2021-2024

  • Manhattan Hokies Alumni Association, Virginia Tech Board Officer for Greater NYC Area, 2014 - 2020

  • Virginia Tech Pamplin College of Business RAB, Design Board Member, 2012-2018

  • Virginia Tech PRISM: CMO and Head of Creative Services, 2012-2013

  • HEXAGON

  • LADIES GET PAID

  • TECH LADIES

  • LTUX: LADIES THAT UX

  • W(ie) - Women Inspiration & Enterprise

  • Women 2.0

EDUCATION

Virginia Tech

  • B.S., Marketing; Pamplin College of Business

  • B.F.A, Studio Art; SOVA School of Visual Design

Involvements

  • Varsity Dance Team, Team Captain, Virginia Tech HighTechs

  • Member of Delta Gamma Sorority

  • New Student Orientation Leader

  • Dean's List

General Assembly Certification

  • Visual Design

  • User Experience Design