Petrucci is my maiden name, in case you still know me as Tara P.

STRENGTHS & Skill Sets

  • People Leadership

  • Design Strategy

  • Business Strategy

  • Brand Strategy

  • Program and Roadmap Planning

  • Workflow, Process, System Design

  • UX / UI Design

  • Client/Partner Relations

  • Product Management

  • Project Management

Other Interests

  • Interior Design

  • Event Planning & Curation

  • Calligraphy + Stationary

  • Women Empowerment & Mentoring

  • Design Networking Events

  • HTML + CSS

  • Wellness + Fitness

  • NYC restaurant guru + foodie

Contact info

tara.r.petrucci@gmail.com

Experience design leader blending brand, interiors, and service design

—creating cohesive experiences from digital touch points to physical environments.

I'm a designer of many things. My professional career and everyday lifestyle incorporate different aspects of design through fashion, interior design, event planning & curation. In a nutshell, I design experiences. I'm infatuated with user-centered design and creating things that make people feel something.

I'm a bit of a perfectionist and truly appreciate sophisticated UI and pixel-perfection. I enjoy creating a thoughtful travel itinerary just as much as I enjoy strategizing a roadmap for design teams to deliver new features for development. As a Design Director, I get to merge design curation and design execution in a way that is fulfilling and motivating. I’m the type of person that creates a solution if one doesn’t already exist to help solve a problem in a scalable way. What I create is rooted in its ability to be useful and usable and solve efficiencies at scale.

With a background in mobile advertising, digital out-of-home ad experiences, brand strategy, visual design, and experience as a producer/project manager, I’ve focused on designing my life into meaning and impactful moments—that I hope others can benefit from, too.

And now, the juicy stuff.

  • I’m originally from West Virginia and officially a New Yorker.

  • Dancer turned designer.

  • My style secrets are Rent the Runway and TJ Maxx.

  • Biggest design accomplishment: curating every design detail of my wedding in Italy!

  • Guilty pleasures: Red Baron frozen pizza, Mountain Dew, a giant SlimJim (no judging), holiday romcoms

Favorite quotes

“Strong women: Be them. Know them. Grow them.”
— Donna Wertalik, Professional Role Model & Friend
“To design is to do something with intention.”
— Katie Dill, Head of Design at Stripe
“Life would be boring if it wasn’t a mix of green juice and cocktails.”
— Tamara Hill-Norton, Founder & Creative Director of Sweaty Betty
“When they go low, we go high.”
— Michelle Obama
“Become comfortable being uncomfortable.”
“I enjoy long romantic walks down every aisle of TJMaxx.”
— TJMaxx lover