HEALTHCARE AGENGY WEB DESIGN

UX | UI Design  

Design a responsive website for a healthcare agency that is informative and user-friendly and market-leading in the industry.

Photo credit to Tara Petrucci

MY ROLE

I worked with my team at Candyspace which was made up of an account director, producer, and an engineer, as well as GCI Health's key stakeholders on the digital team to redesign GCIHealth.com into a market-leading website that positions their brand at the intersection of health & wellness, innovation & regulation, traditional & digital, and science & patients. When redesigning the responsive layout for GCIHealth.com, my role consisted of the following responsibilities:

  • UX planning prior to project start // I conducted an audit of the existing website to identify strengths and weaknesses of the user experience, content hierarchy observations, points of interaction and the user of a narrative.

  • Visual Designer to establish look and feel and design a 10 page responsive website

OUR APPROACH

PROJECT SETUP

GCI Health was keen to create a similar experience to Candyspace.com. We based our scoping sessions, design and dev effort on the work involved to create Candyspace.com to analyze efforts and manage expectations towards the end result. 

CHALLENGES

  • Lack of quantitative data to support current user behavior // The website was not connected to Google Analytics, therefore, gathering user insights to support design decisions for the redesign was challenging. We had to be creative and conduct qualitative research based on user behavior of an estimated target audience and user base. (i.e. industry professionals, C-suite business executives, ~25-65 years old demographic)

  • A rebrand was also in-progress during the visual design phase of the project // GCI Health was creating a new logo and brand guidelines, but they were not ready when establishing a look and feel for the new site.

  • Streamlining efforts and designing with a modular/component-based approach in order to stay within parameters of Candyspace.com

KEY ACTIVITIES

  • Site audit

  • UX Planning

  • Site map/Content plan

  • Sketching/wireframes

  • Define visual look & feel

  • Hi-fi designs x Zeplin dev handoff

Click the button below to see the design process come to life with modular components, a consistent design language and style reflective of modern healthy lifestyles.

View design process