http://www.tarajazayeri.com/portfolio
daily
1.0
2025-11-10
https://images.squarespace-cdn.com/content/v1/57deccad893fc0fde4f0751a/1507090129429-TPITGJR7A9RGEPH0R84U/PadSquad_RM_brands.001.jpeg
PORTFOLIO
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PORTFOLIO
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PORTFOLIO
https://images.squarespace-cdn.com/content/v1/57deccad893fc0fde4f0751a/1507093355009-YEFZ0LOTEK8VPAVI5VCG/LiquidLab_circles.001.jpeg
PORTFOLIO
https://images.squarespace-cdn.com/content/v1/57deccad893fc0fde4f0751a/1507095244869-5OB3VV82QJNC96HKV6DN/StyleGuide.001.jpeg
PORTFOLIO
https://images.squarespace-cdn.com/content/v1/57deccad893fc0fde4f0751a/1507095162063-8WCQXF61WWOMZXU82K04/ImgB.001.jpeg
PORTFOLIO
https://images.squarespace-cdn.com/content/v1/57deccad893fc0fde4f0751a/1507093994893-KA4QA4A51269G4C6Z43I/image-asset.jpeg
PORTFOLIO
Created six mood board strategies to help define the visual tone and personality of the brand.
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PORTFOLIO
https://images.squarespace-cdn.com/content/v1/57deccad893fc0fde4f0751a/1507095510055-7YWVR7KT1KJ4EUDD5SZJ/.001.jpeg
PORTFOLIO
https://images.squarespace-cdn.com/content/v1/57deccad893fc0fde4f0751a/1507093935495-NG3C67OEYIL60W0RLZS5/Img4.001.jpeg
PORTFOLIO
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PORTFOLIO
Liquid Lab uses the Apótheke color palette to create a keen sense of attention and luxury awareness to the mixology of its cold-pressed juice blends. Apótheke is a millennial version of traditional apothecary colors and ingredient practices that represent honesty and customization during that time period. Adding vibrancy to muted apothecary greens, reds and browns escalates the look and feel of Liquid Lab to be viewed as a sophisticated, high-touch, high-end custom service brand. Historical apothecary color references are sourced from liquids, labels and glass bottles used during this time period.*
https://images.squarespace-cdn.com/content/v1/57deccad893fc0fde4f0751a/1507094060952-KW107C4YQXN6T7KIF8AJ/Type.001.jpeg
PORTFOLIO
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PORTFOLIO - Lo-Fidelity
https://images.squarespace-cdn.com/content/v1/57deccad893fc0fde4f0751a/1474246968748-G65I4Y3G4IOT7K3RAJDD/Hi-fidelity.001.jpeg
PORTFOLIO
https://images.squarespace-cdn.com/content/v1/57deccad893fc0fde4f0751a/1474242067666-GTGL5G44GJFYF17V65TT/HF1.001.jpeg
PORTFOLIO
https://images.squarespace-cdn.com/content/v1/57deccad893fc0fde4f0751a/1474242073665-8T6KSQ0MHG7YRSMAIK00/HF2.001.jpeg
PORTFOLIO
https://images.squarespace-cdn.com/content/v1/57deccad893fc0fde4f0751a/1474242089670-KWWE9KQN9DWLTMEWVMW4/HF3.001.jpeg
PORTFOLIO
https://images.squarespace-cdn.com/content/v1/57deccad893fc0fde4f0751a/1474242125963-5OVWWAQZKTZV1IKZVS9T/HF4.001.jpeg
PORTFOLIO
https://images.squarespace-cdn.com/content/v1/57deccad893fc0fde4f0751a/1474242146649-AKNME80K2E80WM8DXV98/HF5.001.jpeg
PORTFOLIO
https://images.squarespace-cdn.com/content/v1/57deccad893fc0fde4f0751a/1474246877894-BZ17BTVP240VZZEM5W1I/HF6.001.jpeg
PORTFOLIO
https://images.squarespace-cdn.com/content/v1/57deccad893fc0fde4f0751a/1474246571723-V6L1TBEB0WBJXZAWC9ZW/User+Flow.001.jpeg
PORTFOLIO - New User Flow + Happy Path
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PORTFOLIO - Feature Prioritization
https://images.squarespace-cdn.com/content/v1/57deccad893fc0fde4f0751a/1474242581941-CK0XXXNW4V8V76KQLFUG/Sketches
PORTFOLIO
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PORTFOLIO - Affinity Map
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PORTFOLIO - Closed Card Sort
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PORTFOLIO - User Interviews
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PORTFOLIO - Ethnographic Observation
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PORTFOLIO
Discovery phase resulted in understanding that users had the most difficulty finding validation in their color selection process. I chose to explore this route further.
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PORTFOLIO
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PORTFOLIO
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PORTFOLIO
User Flow of Design Iteration 1 - After user testing with paper prototypes, I designed screens with UI applied to Design Iteration 1 sketches.
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PORTFOLIO
Key Persona
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PORTFOLIO
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PORTFOLIO
Design Iteration 1 - Sketching/storyboarding how a user filters their nail color selection. Designed screens that allowed users to filter by "color", "nail color brand", or "what's trending".
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PORTFOLIO
Showing several screens throughout the traveler's experience to find his/her checked luggage. Design inspiration from existing UBER products' UI and showing a visibility of status through familiar conventions.
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PORTFOLIO
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PORTFOLIO
User Journey - understanding the general process of a traveler's journey to align a mobile experience
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PORTFOLIO
Mobile Journey - learning how involved a user's mobile device is involved with their experience
https://images.squarespace-cdn.com/content/v1/57deccad893fc0fde4f0751a/1477955286361-WZTGH899JNGM7R5NF32V/Sketches
PORTFOLIO
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PORTFOLIO - Defining user needs to determine top priority features
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PORTFOLIO - Identifying order of push notifications
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PORTFOLIO - Push notification user flow
https://images.squarespace-cdn.com/content/v1/57deccad893fc0fde4f0751a/1477961703679-9O8NXZDXO59VMB3GZH9E/LoFi1.png
PORTFOLIO - Low-fidelity Push Notification Flow
https://images.squarespace-cdn.com/content/v1/57deccad893fc0fde4f0751a/1477961645203-89B2X81XIRCBXQU4REXH/LoFi2.png
PORTFOLIO - Low-fidelity Screens
https://images.squarespace-cdn.com/content/v1/57deccad893fc0fde4f0751a/1477954779614-2P2YPRFX3DWIYW50DZI2/Persona
PORTFOLIO
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PORTFOLIO
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PORTFOLIO
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PORTFOLIO
https://images.squarespace-cdn.com/content/v1/57deccad893fc0fde4f0751a/1477970690832-9QYSE98LKOFIZ8EIMKAA/Beer.001.jpeg
PORTFOLIO - Drink Inspiration
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PORTFOLIO - Car Inspiration
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PORTFOLIO - City Inspiration
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PORTFOLIO - Bloomingdale's
To support Bloomingdale's Art of 100% Campaign, we created a digital out-of-home experience at NYC's 59th Street location for passersby to interact with a storefront window screen and design their own iconic Big Brown Bag. Acted as the UX and visual designer for both the mobile and TV screen experience. Watch Video
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PORTFOLIO - Dell
Our Spider-Man Scramble digital out-of-home activation in Times Square generated awareness for the new Spider-Man Homecoming premiere featuring Dell Firelord laptops.
https://images.squarespace-cdn.com/content/v1/57deccad893fc0fde4f0751a/1506798790628-NHRPAXO6R1T05F5Z0SU5/DellFirelord_Mobile.jpg
PORTFOLIO
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PORTFOLIO
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PORTFOLIO
Photo credit to Candyspace and Y&R
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PORTFOLIO
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PORTFOLIO
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PORTFOLIO
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PORTFOLIO
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PORTFOLIO
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PORTFOLIO
Photo credit to Candyspace and Y&R
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PORTFOLIO
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PORTFOLIO
Photo credit: Candyspace
https://images.squarespace-cdn.com/content/v1/57deccad893fc0fde4f0751a/1507091598944-76881KQXOC7I6OEGQMMH/Bloomingdales_TVScreen.001.jpeg
PORTFOLIO
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PORTFOLIO
Based on the user's quiz selections, a Moét & Chandon champagne was revealed that best matches the user's fashion 'taste'.
https://images.squarespace-cdn.com/content/v1/57deccad893fc0fde4f0751a/1519146226280-W8V5Z6VS6C3FR3IVMDUO/Quiz+questions.png
PORTFOLIO
Frames of the quiz questions showing active/selected states and how the experience concludes to submit a user's selections.
https://images.squarespace-cdn.com/content/v1/57deccad893fc0fde4f0751a/1519146132661-L8BN6KUEOFDUN5802MKQ/Intro+screens.png
PORTFOLIO
The start of the experience served one of these intro frames randomly to a user to 'Tap to take the Quiz' after the Moét & Chandon video intro animation.
https://images.squarespace-cdn.com/content/v1/57deccad893fc0fde4f0751a/1518051721620-E93EC0L7XSVFT4G9QL2Z/IMG_0785.JPG
PORTFOLIO
Photo credit to Tara Petrucci
https://images.squarespace-cdn.com/content/v1/57deccad893fc0fde4f0751a/73a54934-900d-435f-9381-6b657bd7be57/Screenshot+2025-11-08+at+9.58.31%E2%80%AFPM.png
PORTFOLIO - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://images.squarespace-cdn.com/content/v1/57deccad893fc0fde4f0751a/1533914782028-EYNLQFOKM52VDOSPVARY/Menu.png
PORTFOLIO
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PORTFOLIO
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PORTFOLIO
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PORTFOLIO
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PORTFOLIO
Photo credit to Candyspace and Y&R
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PORTFOLIO
Image asset source: Mastercard Click to Pay
https://images.squarespace-cdn.com/content/v1/57deccad893fc0fde4f0751a/b9219eea-38e7-4580-a5a7-30f7800d63aa/MC_C2P+new+user.png
PORTFOLIO - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
https://images.squarespace-cdn.com/content/v1/57deccad893fc0fde4f0751a/cd4c35f2-7bd6-4547-b80b-21eb88972f7a/MC_C2P_return+user.png
PORTFOLIO - Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
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PORTFOLIO
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PORTFOLIO
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PORTFOLIO
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PORTFOLIO - Workshops
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PORTFOLIO - Journey Prioritization
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PORTFOLIO - Feature Prioritization
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PORTFOLIO - Redesign
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PORTFOLIO
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PORTFOLIO
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PORTFOLIO
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PORTFOLIO
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PORTFOLIO
https://images.squarespace-cdn.com/content/v1/57deccad893fc0fde4f0751a/1492007649297-D7T86762J1PG2I0862VA/Candyspace+logo.png
PORTFOLIO
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PORTFOLIO
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PORTFOLIO
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PORTFOLIO
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PORTFOLIO
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PORTFOLIO
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PORTFOLIO
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PORTFOLIO
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PORTFOLIO
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PORTFOLIO
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PORTFOLIO
http://www.tarajazayeri.com/about
daily
0.75
2026-01-05
https://images.squarespace-cdn.com/content/v1/57deccad893fc0fde4f0751a/31a57165-fedc-403d-8bbe-13af7d1c1c95/TJaz.jpeg
About
Petrucci is my maiden name, in case you still know me as Tara P.
http://www.tarajazayeri.com/loreal2
daily
0.75
2017-08-06
https://images.squarespace-cdn.com/content/v1/57deccad893fc0fde4f0751a/1474240133814-U4VGT1EDCY943RM2ZL60/L%27Oreal+case+study.png
L'OREAL2
http://www.tarajazayeri.com/resume
daily
0.75
2025-11-16
http://www.tarajazayeri.com/collection
daily
0.75
2017-01-30